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Collaborative Mental Health and Coaching Support for Endurance Athletes

THE SPORTS COUNSEL & PROJECT 3

Announcing an exciting new venture with Project 3 as of summer 2026.

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Three women smiling for a selfie, with a green hedge in the background. They are wearing sports clothing. A logo for 'Vicky Begg The Sports Counsel' and another for 'PROJECT3' are included in the image.
Fiona Maurer, Vicky Begg and Emma Whyte

At Project 3, Fiona Maurer and Emma Whyte are committed to developing and growing triathlon and endurance sports through excellence in coaching. At the Sports Counsel, Vicky Begg helps athletes maximise performance success and break down psychological barriers through counselling and sport psychology interventions. In our new joint venture we will offer athletes in Glasgow, Scotland and beyond unique opportunities to invest in bespoke athlete support combining our professional services and skills with a lifetime of experience competing in, living with, and enjoying our wonderful, crazy sport.”  

FIT-THINK

Logo for Fit-Think featuring the text 'FIT-THINK' and the tagline 'SPORT PSYCHOLOGY - COACHING - COUNSELLING' on a black background.

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Welcome to Fit-Think, my collaboration with Dr Elanor Cormack.

Fit-Think works with endurance athletes and in particular has focused on supporting the Northern Traverse series, Cape Wrath Ultra & Dragon’s Back Races. These events were previously operated by Ourea Events, and now form part of the Ultra-X portfolio.

Fit-Think combines the skill sets, experience and knowledge of me, Vicky Begg (DipCBT, MSc Psychology of Sport, COSCA certificate in Counselling Skills, Level 3 Triathlon Coach, Coach Tutor) and Dr Elanor Cormack (DPsych, CPsychol, HCPC) BPS Chartered Sport & Exercise Psychologist to offer endurance athletes tailored sport psychology solutions and holistic coaching support packages.

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Dr Elanor Cormack of Cormack Psychology and Fit-Think
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Vicky Begg of The Sports Counsel and Fit-Think

For more details about Ultra-X and our support packages click on this link, Fit-Think packages